Write articles AI cites

Find ideas in Content Gaps

Content Gaps shows what to write next. It has two tabs:

• Content Gaps: article ideas from the searches AI assistants ran while they answered your tracked prompts. Under each title you see the prompt the article would win, or the searches behind it.
• Keyword Gaps: keywords your competitors rank for in search and you don't.

Sort by Best opportunity, Demand or Difficulty, and filter by the brands mentioned. In the Brand mentions column, your logo stays grey until you show up. Both tabs refresh on their own.

Click Write on a row. The New article window opens with the topic and target keyword filled in, plus the target prompt when the idea has one. The agent also gets a short brief with the numbers behind the idea.

Start an article

1. Open Articles and click New article.
2. Describe the topic in a few words.
3. Pick a Target keyword and a Target prompt, or leave them. With Auto, ByDefault picks a keyword from the finished article.
4. Click Add files to give the agent your own material: PDFs, Word documents, notes, CSV files or images. Up to 10 files, 10 MB each.
5. Click Start writing.

The agent researches, writes and checks the article on its own. This can take up to 30 minutes, and you don't need to stay on the page. The Status column shows its step: Researching, Writing or Final checks. When it finishes, the article is a Draft.

Work with the agent

Open an article to edit it. The Assistant tab on the right is a chat with the content agent. Ask for changes in plain words, such as "add a pricing section" or "shorten the intro".

• To point at a passage, select its blocks in the article and click Add to chat.
• When the agent changes the article, each change shows in place with Undo and Keep. The bar above the chat counts the edits and has Undo and Keep all.
• When the agent needs something from you, it asks in the chat.

The agent researches before it writes and links the numbers it uses to their sources. It runs code examples in its own sandbox.

Your edits save as you type. Press ⌘S to save right away.

Prefer your own AI agent? Connect it through MCP and it writes in ByDefault with the content agent's tools.

Images, charts and drawings

The agent adds images, charts and Excalidraw drawings where a picture explains faster than text. Charts come from sourced data.

To add one yourself, type / in the article and pick Image or Excalidraw, or paste an image. Hover an image for its tools: open the image editor, add alt text, download or delete.

In the image editor, save a style under Presets. Its menu has Set as organization default. Images the agent adds use your default style.

Check the draft

The GEO Checks tab next to Assistant follows the draft as it changes. It starts once the article has a title and a few paragraphs.

• Target keyword: the search the article should rank for. Pick one of the searches from your prompt runs, or type your own.
• SEO overview: Traffic potential, Ranking difficulty and the Top results for that keyword.
• Google AI Overview: a preview of Google's AI Overview with your article among the results. It shows whether the overview cites the article, at which point, and the sites it cites most. Click Ask a follow-up to ask why.
• Who appears in top results: the brands the top-ranking pages mention.
• Prompts answered: your tracked prompts that would cite this article.

Statuses and your allowance

Articles lists every article with its status:

• Writing: the agent is working on it.
• Draft: ready for you, not on your blog yet.
• Copied: you copied it to paste into your blog. It turns Published once ByDefault finds it there.
• In review: a pull request on GitHub waits for a merge.
• Published: live on your blog.

Each plan includes a number of articles a month: 2 on Starter, 10 on Growth and 20 on Scale. An article uses one the first time you publish or copy it. Drafts and updates to a published article are free, so you can keep writing when the month's articles run out. Settings → Billing & usage shows how many you've used.

To publish a draft, see Publish your articles.